Week 6: Genres of Speech – Corporate

PAIBOC

‘PAIBOC’ is the acronym for purpose, audience, information, benefits, objections and context, and in this case, is used in the preparatory stages of writing a speech (Ames 2016). The purpose of PAIBOC is not to structure the speech; rather it serves to help establish what should be considered before planning a speech, or any form of formal communication (Ames 2016).

PURPOSE
The purpose of this maiden speech is to introduce the local state member to parliament, alongside their policies and why they should be elected (PEO 2016). The speaker uses this speech to raise issues affecting the State which matters to them and outline how these problems will be overcome (PEO 2016). In this case, the member has been elected by constituents in the Keppel region and will discuss issues surrounding that area.

The purpose of the news release is to notify those in connection with the speaker of the information delivered to parliament through the maiden speech (Codella 2010). As with any other press release, it will also aim to create exposure and expand the member’s media presence (Codella 2010).

AUDIENCE
As a local state politician, the audience receiving the maiden speech will be members of parliament, supporters, competitors and political anylists, within Queensland. More specifically, the audience will be members of the electoral district of Keppel.  Community members throughout Emu Park, Byfield, Yeppoon and the Rockhampton suburbs of Lakes Creek and Parkhurst will be the primary audience for this speech.

The audience for the news release will be residents within the Keppel district and those who follow politics at both a state and local level.

INFORMATION
Information presented in the maiden speech will include a background on the new member’s family, education, lifestyle and experiences within the work field throughout their life, that are relevant to the position. It will touch on their values and beliefs, leading to their key policies. Linking to the purpose and audience of the speech, the member will present information that represents the issues and values of their constituents. Current issues in the Keppel district relate to education, unemployment and support for local farmers.

The news release will outline key information from the maiden speech to indicate that the member has paid tribute to the expectations and values of their constituents. It may also include the actions the member plans to undertake.

BENEFITS
The speech will include information outlining actions the member plans to take that will benefit the constituents. This will allow the member’s electorates to see how their vote will be beneficial to them (Ames 2016). Issues outlined will include supporting local farmers in supplying produce locally, expanding opportunities for employment through tertiary education and vocational training and upgrading roads. Another example could be ensuring that all schools in the electorate receive the necessary funding needed to deliver a high quality education for every student.

The news release will highlight the benefits outlined in the maiden speech, reinforcing what constituents will get in return for their vote.

OBJECTIONS
It is important that the risk of receiving a negative response from the audience towards any aspect of the speech is avoided at all costs. For this reason, possible objections by the member’s constituents and opposition members will influence what information is emphasized or de-emphasised throughout the maiden speech (Ames 2016). An example of a topic that could be considered controversial would be the proposal to turn down imported produce and buy from local suppliers instead. Opposition members could have objections to this as it would mean the price of produce would increase in the Keppel district. Therefore, it is crucial that areas of the speech that invite negativity be addressed carefully in order to receive a response that is entirely positive.

Information in the news release will also pay detail to those, such as competitors, who have objections to issues raised in maiden speech.

CONTEXT
The maiden speech will be delivered in the Australian house of parliament which is a formal setting. Therefore, the context of the speech should be formal and use high standard, informative language. Aristotle’s rhetorical devises such as anecdotes, similes, hyperbole will be used throughout the speech to persuade the audience.

The content of the speech will be received well by the people in the Keppel district as it acknowledges and addresses the issues faced by people in this area. While it may not be received as well by opposition members, these are relevant issues that impact everyone on a local and state level. This speech will communicate the member’s desire to address real issues for the sole purpose of making the Keppel region a better place to live.

The news release should also consider how contextual issues such as staff morale, economic climate, and social climate will impact on how the member is received.

FORMAL SPEECH VS IMPROMPTU SPEECH

As with any area of communication, speech can be divided into different genres. To demonstrate this, the qualities of a formal speech have been defined in line with those of an impromptu speech, to represent the similarities and differences between the two.

According to Ames (2016), a formal speech must be prepared and outline a specific topic for an established target audience. Formal speeches must be produced with great attention to detail and must identify the target audience for a particular purpose (Ames 2016).  This type of communication is considered public speech and can be openly accessed and criticised (Ames 2016). For this reason, a significant level of consideration must be given to how formal speeches are written and delivered. Formal speeches must also incorporate a structure including a distinct introduction, body and conclusion (Ames 2016).

On the other hand, Impromptu or informal speeches may be improvised and take the form of conversational language (Ames 2016). Structure is not as important in impromptu speeches, although, a basic introduction, body and conclusion should be included. Unlike formal speeches, a specific topic is not required. In addition, impromptu speeches happen off-the-cuff, when a speaker is not given time to prepare or plan a speech. Therefore, the expectations for this form of speech are far lower than that of a formal speech.

Similarities between the two forms of speech are that each can be nerve-racking for the speaker. In addition, both have some sort of purpose and a desired outcome.

REFERENCES

Amees, K, 2016, COMM12033, Speech & Script: Genres of Speech – Corporate, CQU, Rockhampton, accessed 29 April 2016, https://moodle.cqu.edu.au/pluginfile.php/293238/mod_resource/content/5/COMM12033_Week6_Mod.pdf

Codella, P, 2010, What’s the purpose of a press release? Accessed 29 April 2016, http://petecodella.com/what%E2%80%99s-the-purpose-of-a-press-release-10001384.htm

Parliamentary Education Office, 2016, First Speech Senate, accessed 1 May 2016, http://www.peo.gov.au/teaching/mini-role-play-lesson-plans/first-speech-senate.html

Queensland Government, 2015, Rockhampton and Capricornia Region, accessed 29 April 2016, https://www.business.qld.gov.au/invest/queenslands-regional-locations/central-queensland/business-in-central-queensland/rockhampton-capricornia

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